Public Relations

Earnings Potential

  • Public relations specialist typically earn between $32,970 and $81,120 per year (BLS). 
  • Public relations managers in the median range earn $70,000 per year (BLS). 

Facts at a glance

  • The Bureau of Labor Statistics projects an 18-26% increase in job growth for public relations managers and specialists through 2014.
  • Public relations jobs are highly competitive. The best jobs go to candidates with a college degree, a creative flair, and excellent communications skills. 
  • Most public relations managers and specialists work in advertising, marketing, promotions, and sales (BLS). 

Summary of what this career entails

A public relations (PR) manager primary responsibility is to sell an individual’s or a company’s idea, product, service or image to the public, or to a specific target audience.  PR managers also supervise public relations specialists who utilize a variety of media to direct publicity programs to gain and maintain the support of their targeted demographic, such as consumers, stockholders, or the general public (BLS).

Examples and or details of work

In a blog titled “Hart-Boillot Launches SmartSilver Advertising and Branding Campaign” posted on November 2, 2006, PRNewswire reported that Hart-Boillot, LLC, a full-service business-to-business advertising and public relations agency, announced its launch of print ads, brochures, hang tags and other branding materials for NanoHorizons' SmartSilver™ brand. The ads are initially running in trade publications for the apparel industry, including International Fiber Journal, Apparel and Textile World (PRNewswire).

In an article on November 9, 2006 titled “Babcock & Brown and The Gates Group, LLC Announce Parking Joint Venture” PRNewswire reports the merger of the two firms.  The Gates Group, LLC is an international investment firm, and Babcock & Brown is an advisory firm.  “The new venture, Babcock & Brown Gates Parking Investments LLC will acquire parking management businesses throughout North America. BBGPI will source equity and debt capital from two private investment partnerships formed and managed by the Sponsors,Parking Management Fund II, LP and Babcock & Brown Parking Management Fund LLP” (PRNewswire).

Degrees that lead to this career

The best jobs go to public relations managers with a bachelor’s or master’s degree in public relations or journalism.  Courses in advertising, business administration, public affairs, public speaking, political science, and creative and technical writing are helpful (BLS). 

References

PRNewswire. “Hart-Boillot Launches SmartSilver Advertising and Branding Campaign”. 

2 Nov. 2006.  9 November 2006.

            <http://www.prnewsonline.com/prnewswire_list/pr.php?prid=250>.

U.S. Department of Labor.  Bureau of Labor Statistics.  “Advertising, Marketing, Promotions, Public Relations, and Sales Managers”.  4 Aug. 2006.  9 November 2006.

<http://www.bls.gov/oco/ocos020.htm>.

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